We are pleased to present Diversifying Revenue Streams to Increase Organizational Value - a three-part training initiative as a benefit of your IACCE membership.

Given the dramatic and accelerated pace of change in recent years, many chamber executives wonder what lies ahead for chambers of commerce and business associations. How will these organizations adapt and evolve over the next decade and how will they ensure their best days are yet to come? Leaders are asking these questions to help guide future development of organizations that serve small businesses and employers.

IACCE, along with the Lincoln Square Ravenswood Chamber of Commerce, is offering a series of professional development workshops to its members and Chicago Neighborhood Business Development Centers (NBDCs) which will help build resiliency in these organizations. Attendees who go through these workshops will learn ways in which chambers of commerce/business associations can diversify their revenue streams to increase their organizational value. These workshops are made possible through the Chicago Department of Business Affairs and Consumer Protection (BACP)'s NBDC Peer-to-Peer Training program grant.

This year, we will offer a three-part series of workshops that will look at how to reimagine sponsorship strategies, evolve sponsorship sales tactics, and learn how to maximize the potential of LinkedIn with sponsor engagement and recruitment.

REGISTRATION LINKS COMING SOON

WORKSHOP #1 (IN-PERSON): Innovative Sponsorship Strategies: Rethinking Revenue Generation Opportunities

Date: Tuesday, June 18, 2024

Time: 9:30am-12:30pm

Location: TBA

In our current business climate where traditional revenue streams are evolving, the ability to innovate and reimagine sponsorship opportunities has become essential. This session is designed for those seeking to maximize and enhance their approach to revenue generation through strategic sponsorship initiatives.

Attendees will discover how to uncover untapped revenue potential and create innovative sponsorship opportunities. We'll delve into strategies for reimagining the sponsorship landscape, challenging conventional notions to unlock new avenues for revenue growth.

Through interactive discussions and sharing examples and best practices, participants will learn how to identify strategic alignment between their Chamber's goals and potential sponsors' objectives. Attendees will gain insights into crafting compelling sponsorship packages that resonate with sponsors and deliver tangible value.

Moreover, this session will explore the role of creativity and collaboration in fostering long-term sponsor relationships. Participants will learn how to cultivate partnerships that extend beyond financial transactions, driving mutual benefit and sustainable growth.

Join us as we redefine the possibilities of sponsorship, empowering attendees to embrace innovation and seize untapped revenue opportunities in this interactive session.

WORKSHOP #2 (WEBINAR): Intentional Sponsorship Sales

Date: Thursday, August 15, 2024

Time: 2:00pm-3:00pm

Location: Online via Zoom (Registration to follow)

Attendees will discover the foundational steps necessary to cultivate a sustainable approach to signing new sponsors and new opportunities. We'll explore strategies for clarifying sponsorship offerings and aligning them with strategic member segments. From crafting a relevant prospect list to mastering the art of sponsor calls, participants will gain invaluable insights into every stage of the sponsorship acquisition process.

Furthermore, we'll provide an overview of implementation strategies, highlighting the importance of leveraging the sponsorship relationship and sales process effectively. Drawing from proven methodologies, attendees will learn how to significantly enhance their ability to secure new sponsors.

This session goes beyond mere sales tactics, offering actionable steps, insightful tips, and practical tools to empower attendees in their sponsorship endeavors. Additionally, we'll delve into the crucial decision-making process involved in selecting the optimal sponsorship structure for chambers or organizations, ensuring maximum impact and ROI.

WORKSHOP #3 (WEBINAR): Unlocking the Potential of LinkedIn: Maximizing Sponsor Relations, Engagement and Recruitment

Date: Thursday, November 21, 2024

Time: 2:00pm-3:00pm

Location: Online via Zoom (Registration to follow)

In today's rapidly changing landscape, the ability to maintain and grow relationships with sponsors and investors is more critical than ever.   Join us for an interactive webinar where we delve into the power of LinkedIn as a strategic tool for sponsor engagement and recruitment. Whether you're a seasoned user or new to the platform, this session will equip you with actionable tips and strategies to leverage LinkedIn effectively. Through live hands-on training, attendees will discover how to maximize LinkedIn for development, keeping Chamber brand front and center, and navigate the virtual landscape to engage and grow.

Don't miss this opportunity to unlock the full potential of LinkedIn and propel your sponsor and member relationships to new heights in these challenging times. Join us for an engaging session that will leave you equipped with the knowledge and skills to thrive in the digital networking arena.

About the Training Facilitator

SHARI PASH, STRATEGIC SOLUTIONS FOR GROWTH

Shari Pash is founder of Strategic Solutions for Growth, a training company headquartered in Grand Rapids, MI. Her work focus is on sustainable member growth and Board of Director goals and strategy sessions, which requires much more than just maintaining the status quo - it calls for innovation, creativity, and a strategic approach. That’s why chambers of commerce, nonprofit organizations, and associations throughout the U.S. and Canada are turning to Shari.

Shari’s hands-on approach to membership and volunteer development is rapidly changing the way organizations view recruitment, engagement, and retention. Her customized, multi-step programs implement tools & reporting mechanisms to strengthen member engagement and new members from the ground up. In addition, Shari conducts board of director planning and goal setting sessions and works alongside her clients to take their efforts to the next level. Shari takes the expertise of her clients and combines it with her 30+ years of success in growth and development strategies to generate continuous, measurable outcomes.

Shari is a dynamic conference presenter for many national associations, including Association of Chamber of Commerce Executives (ACCE), National Home Builders Association (NAHB), Institute for Organization Management (IOM), Chamber of Commerce Executives of Canada (CCEC), and Canadian Home Builders Association (CHBA). As a highly sought-after industry professional, she is regularly invited to share her knowledge at state and provincial conferences across the U.S. and Canada.

Extensive success in revenue generation, new market identification, and business development, while managing and working with the Association market at Michigan State University’s Kellogg Center earned Shari numerous industry awards of excellence through her career. Following MSU, she next served as the Vice President of Sales for the Greater Lansing Convention and Visitors Bureau.

Shari began Strategic Solutions for Growth in 2010, continuing her role as an industry professional, coach, and trainer.