IACCE Fall Conference


Embassy Suites by Hilton Rockford Riverfront

416 S Main St, Rockford, IL 61101
(815) 668-7878

Hosted by the Greater Rockford Chamber of Commerce


thinking strategically in a time of uncertainty

Pre-conference session

Registration opens

welcome & Opening keynote (Ballroom)

For chambers of commerce, value is proven in moments, not mission statements.
Every interaction with a member, answering a question, delivering a benefit, promoting a program, or supporting a sponsor, quietly shapes renewal decisions, engagement, and non-dues revenue. While big initiatives matter, it’s the small, nearly cost-free decisions that most often determine whether members see real value or just another invoice.
The 10¢ Decision® zeroes in on those moments.
In this fast-paced, practical keynote, Laurie Guest shows chamber leaders how small shifts in communication, service, and follow-through can strengthen member relationships, increase engagement, and uncover missed revenue opportunities without adding staff, stress, or budget.
Bonus: Every participant receives Laurie’s Simple Six Pack, a set of practical tools chambers can use immediately to improve member experience and value delivery.
Because for chambers, small decisions don’t stay small, they show up in renewals, reputation, and revenue.

Breakout Sessions

sponsor carousel(Ballroom)

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Every 5 minutes, the bell rings and you move to the next table. A fast, friendly way to meet all our sponsors, several of whom may be running their own drawings — plus a free conference registration up for grabs at the end.

lunch (Ballroom)

afternoon keynote (Ballroom)

Making Better Decisions in Complexity
Most leadership challenges today are not caused by a lack of effort or communication. They are caused by decisions made without clear framing, shared priorities, or aligned action.
In this keynote or interactive session, leaders are introduced to Strategic Intelligence as a practical discipline for navigating complexity. Using the DISCERN Loop, participants learn to pause reactive thinking, discern the right problems, clarify trade-offs, and move forward with aligned action.
Audience outcomes
Improved decision quality under pressure
Clearer strategic framing and prioritization
Stronger alignment across leadership teams
Practical tools leaders can use immediately

breakout Sessions

breakout Sessions

Snack break & Sponsor visits

breakout Sessions

Sometimes a board can lose sight of the vision, become demotivated or even a little shell-shocked. It helps to remember you are working with people – not just a board of directors. Beth describes how you can use personal interaction, regular meetings and mini board retreats to invigorate and redirect your board. If you are stuck in an endless cycle of events for the sake of events or a board that debates, worries and delays seemingly forever… come refresh your own view, strategize a plan and hone your ability to cast vision in subtle and overt ways. Learn how to get your board members to share from their heart, share openly and prepare for real work. Learn how to listen for opportunities to steer the ship in organic and non threatening ways – using the sting of truth in subtle and non-confrontational yet direct ways.

cocktail hour

Morning keynote

AI is being adopted faster than any technology in modern history, and most businesses are still guessing at what it costs them. Alex Sejdinaj of Code Works and Rollie Jobs breaks down what AI actually costs, the stages of sophistication businesses move through and where most get stuck, and the practical role your organization can play. Includes a look at the data center boom driving all of it.

breakout Sessions

Most executives spend fewer than five minutes a day thinking about the future — even though 95% say strategy is part of their job. The result? Chambers that are planning without foresight. Reacting instead of leading. The Quick Sort changes that in a single workshop.

Join David G. Brown (Greater Omaha Chamber, ret. CEO) for an engaging, expertly facilitated tabletop card game built around the 11 future forces identified in ACCE’s Horizon 2035 — the forces most likely to reshape your community and your chamber’s operating environment in the years ahead. You’ll move from vague awareness of these trends to a clear point of view on which ones demand your attention now, so you can build more future-ready work plans and strategies.

Chamber professionals ask this question constantly: “Are there grants for chambers, and where do I even find them?” This session starts there — but the real goal is bigger than finding a list of funding sources.
We’ll unpack what actually makes an organization “grant-ready”: the internal systems, documentation, and project framing that let you compete for funding instead of just searching for it. Then we’ll widen the lens to the chamber’s role as a connector — helping local businesses, nonprofits, and municipalities understand grant readiness, find resources, build partnerships, and navigate the requirements that stall good projects before they start.
You’ll leave with practical tools for your own organization, plus a clearer picture of how your chamber can become part of your community’s funding infrastructure.

Breakout Sessions

annual awards Luncheon (Ballroom)

Breakout Sessions

Advocacy doesn’t end with a legislative agenda. Using Chicago’s Lincoln Square neighborhood as a case study, this session takes a closer look at how community governance really works and how chambers can move from reacting to decisions to helping shape them. Learn practical approaches to building influence, cultivating relationships, and becoming a respected partner in local decision-making.

breakout Sessions

breakout Sessions

Conference closing

Platinum Sponsor

Gold Sponsors

Silver Sponsors

Registration Sponsor

Bronze Sponsors

Should you need to cancel your registration, please email Lisa at lisa@iacce.org. Please note the following:

  • If your cancellation is submitted before October 1, IACCE will refund the full registration fee. 
  • If the cancellation request is submitted on or after October 1, IACCE will refund 50% of the registration fee. 
  • No refunds will be issued after October 15. 

IACCE reserves the right to make real-time changes to conference content and offerings as it deems necessary, and in such situations no refunds, partial refunds or alternative offers shall be made outside of the stated cancellation policy listed above.

  • By attending Fall Conference, you understand and accept your photo may be taken and used for promotional pieces.
  • If COVID or other restrictions are enacted, IACCE will abide by all state requirements

Interested in speaking at our 2026 conference? Submit your session here.